Build your online store
Online store for fashion, shoes and accessories
Create your fashion, footwear or accessories store with Bootiga Style: size and color variations, stock control and an editorial storefront for your collections.
A storefront for your collections
Size and color combinations
Manage the price and available stock of each size and color combination.
Collections that guide shoppers
Group products by season, material, audience or campaign.
Content and commerce together
Choose a template from our Bootiq and adapt campaign images and page sections with Mercury Editor. Add your catalog and publish when you are ready.
Prepare your first clothing collection

Example: a T-shirt with separate stock by size and color
Create the T-shirt as a product, then add the size and color combinations you sell. For example, black/M can have five units and black/L two units. Do not offer combinations you cannot supply. These are illustrative quantities, not customer results.
- Photograph the garment and its details. Describe the fabric, fit and care, and add a size guide to help shoppers choose.
- Set a price and available stock for each variation. Open the storefront and check that the customer can select the intended size and color.
- Group garments into collections and adapt campaign sections with your own images and text.
- Configure payments and delivery and test a purchase. Check the variation in the basket, delivery charge, confirmation and remaining stock.
What to prepare before publishing
Replace the sample catalog, review delivery and returns information for your business, and check the store on a phone. Free includes a Bootiga subdomain and one language; Basic adds a custom domain and multilingual content. Bootiga does not charge a sales commission, while payment providers apply their own fees.
Before opening your store
Can stock differ by variation?
Yes. Availability can be managed for each product variation.
Can I create collections?
Yes. Products can be organized and presented through curated collections.
Does Bootiga take a sales commission?
No. Bootiga does not take a percentage of your orders.