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Build your online store

Online store for fashion, shoes and accessories

Create your fashion, footwear or accessories store with Bootiga Style: size and color variations, stock control and an editorial storefront for your collections.

A storefront for your collections

Size and color combinations

Manage the price and available stock of each size and color combination.

Collections that guide shoppers

Group products by season, material, audience or campaign.

Content and commerce together

Choose a template from our Bootiq and adapt campaign images and page sections with Mercury Editor. Add your catalog and publish when you are ready.

Prepare your first clothing collection

Example of a Bootiga storefront for fashion, shoes and accessories
View of the sample storefront; replace the products and images with your own.

Example: a T-shirt with separate stock by size and color

Create the T-shirt as a product, then add the size and color combinations you sell. For example, black/M can have five units and black/L two units. Do not offer combinations you cannot supply. These are illustrative quantities, not customer results.

  1. Photograph the garment and its details. Describe the fabric, fit and care, and add a size guide to help shoppers choose.
  2. Set a price and available stock for each variation. Open the storefront and check that the customer can select the intended size and color.
  3. Group garments into collections and adapt campaign sections with your own images and text.
  4. Configure payments and delivery and test a purchase. Check the variation in the basket, delivery charge, confirmation and remaining stock.

What to prepare before publishing

Replace the sample catalog, review delivery and returns information for your business, and check the store on a phone. Free includes a Bootiga subdomain and one language; Basic adds a custom domain and multilingual content. Bootiga does not charge a sales commission, while payment providers apply their own fees.

Before opening your store

Can stock differ by variation?

Yes. Availability can be managed for each product variation.

Can I create collections?

Yes. Products can be organized and presented through curated collections.

Does Bootiga take a sales commission?

No. Bootiga does not take a percentage of your orders.

A practical starting point

Create your store and shape it around your business.

Start free